1. Its business is mainly focused on the United Kingdom, and its core business is the online retail of women's clothing such as lingerie and swimwear.
2. In e-commerce, it is a vertically focused lingerie and swimwear retailer, with competitors including Curvy Kate, Freya, and Panache.
3. The brand terms used on the official website are "Brastop" or "Brastop UK".