1. The business mainly operates in the United States, with online retail of women's footwear (high heels, flats, boots, etc.) and accessories as its core business.
2. In the women's footwear e-commerce segment, it is an online retailer, with competitors including Steve Madden, ALDO, and Zara.
3. The brand terms on the official website are "Billini" or "Billini US".