1. The business mainly operates in the United States, with its core business providing prep courses, practice tests, and private tutoring for more than 90 standardized exams, such as the MCAT, LSAT, GMAT, GRE, SAT, and NCLEX. 2. In the education industry, it is a leading brand in the test preparation segment, with competitors including Princeton Review, Magoosh, and Manhattan Prep. 3. The brand terms used on the official website are "Kaplan" or "Kaplan Test Prep".