1. The business mainly focuses on the United States, with its core business being the sale of colostrum nutritional supplements sourced from grass-fed dairy cows in the United States, used to support immunity, gut health, skin, and hair health. 2. In the health/medical nutrition products sector, it is an emerging brand, with competitors including other colostrum supplement brands such as Armra and Sovereign Laboratories. 3. The brand terms on the official website are "Cowboy Colostrum" or "bovine colostrum".