1. The business mainly operates in the United States, with its core offering being clothing subscription box services for men and women. Human stylists curate 2-3 pieces of apparel from premium brands based on each customer's personal style profile. 2. It is an emerging competitor in the clothing subscription e-commerce space, with competitors including Stitch Fix and Trunk Club. 3. The brand terms used on the official website are "Urbanebox" or "Urbane box".