1. The business scope is primarily in North America (USA, Canada), with the main business being online sales of modern style and functional design furniture, including living room, bedroom, dining room, bathroom, and outdoor series. 2. It is an emerging brand in the e-commerce furniture sector, with competitors including Wayfair, IKEA, Ashley Furniture, etc. 3. The official website brand keywords are "Amerlife" or "Amerlife furniture".