1. The business is mainly focused on the United States, with core offerings in the design and sale of apparel, memorabilia, and custom products for Greek organizations (fraternities and sororities).
2. Within e-commerce, it is a niche vertical retailer. Competitors include GreekGear.com, GreekU, and CustomGreek.
3. The official brand terms are "Greek Gear" or "GreekGear".