1. The business scope is primarily in Israel, with main operations in providing various insurance products (such as car insurance, life insurance, health insurance, travel insurance) and financial savings services (such as pension, provident fund, investment plans). 2. It is in the leading tier of the financial/insurance industry in the Israeli market, with competitors including Migdal, Clal Insurance, Phoenix, etc. 3. The official website brand name is "Harel" or "הראל".