1. The business is mainly focused on the United States, with core activities in designing, manufacturing, and selling rehabilitation and wellness products such as orthopedic therapeutic pillows, hot and cold packs, massage tools, and braces.
2. In the health/medical e-commerce sector, it is a specialized niche brand, with competitors including Medline, Drive DeVilbiss, and Therapedic.
3. The brand terms used on the official website are "Core Products" or "Core Products International".