1. The business mainly serves the global market, with its core business being the sale of reusable absorbent underwear for women's period and incontinence care. 2. In the health / medical (women's care) sector, it is an emerging well-known brand, with competitors including Modibodi, Knix, and Wuka. 3. The brand terms used on the official website are "Thinx" or "thinx period underwear".