1. The business is mainly focused on London, UK, with ticket sales and on-site experience services for the musical "Cabaret" as its core offering. 2. In the performance/ticketing industry, it is a well-known IP. Competitors include other London West End musicals such as "Hamilton" and "The Phantom of the Opera". 3. The official brand terms are "Kit Kat Club" or "Cabaret at the Kit Kat Club".