1. The business is mainly focused on Japan, and its core business is an online platform for Furusato Nozei (hometown tax donation) services and selecting reward gifts.
2. In e-commerce, it is a mainstream compliant business under a major department store group. Competitors include 楽天ふるさと納税, Amazonふるさと納税, and JAふるさと納税.
3. The official brand terms are "三越伊勢丹ふるさと納税" or "三越伊勢丹".