1. The business mainly operates in Europe (especially Germany and the Netherlands), with a core focus on online sales of various cheeses and dairy products. 2. Within e-commerce, it is a vertically specialized online retailer in the food/cheese segment, competing with other online cheese shops and the online platforms of large supermarkets. 3. The official brand terms are "Goudakäseshop" or "Gouda Kaeseshop".