1. The business mainly operates in Australia, focusing on the sale of nasal care products for infants, toddlers, and adults, such as nasal aspirators, steamers, and organic balms.
2. Within Health / Medical, it is a vertically specialized brand, with competitors including NoseFrida and Fridababy.
3. The brand terms used on the official website are "Snotty Noses" and "Snotty Boss".