1. The business is mainly focused on the United States, with core operations in online sales and brand management of home fitness equipment (such as treadmills and weight benches).
2. In the Health / Medical industry, it is an emerging brand, with competitors including Peloton, NordicTrack, Bowflex, and other home fitness equipment brands.
3. The brand terms on the official website are "FEIER Fitness" or "Feier".