1. The business mainly operates in North America, with core products including smart toilets and bathroom and kitchen equipment (such as sinks, cabinets, showers, etc.). 2. It is a well-known/mainstream brand in the bathroom equipment e-commerce sector, with competitors including traditional bathroom brands such as Kohler and TOTO, as well as emerging smart bathroom brands. 3. The brand terms used on the official website are "DeerValley" or "DeerValley Bath".