1. The business mainly operates in India, with online sales of personal care products such as perfumes, fragrance gift sets, and body lotion.
2. In e-commerce, it is a vertical beauty and personal care brand, with competitors including Myntra, Nykaa, and Sephora.
3. The brand terms used on the official website are "Bla Bli Blu" or "Bla Bli Blu Perfume".