1. The business mainly operates in the Netherlands, with online retail of curtains, blinds, roller blinds, and other home decor products as its core business.
2. In the home decor e-commerce sector, it is a regional vertical e-commerce business, with competitors including Zonnelux and Rolgordijnenspecialist.
3. The brand terms used on the official website are "123 Jaloezie" and "123jaloezie.nl".