1. The business mainly operates in the United States, with its core business focused on selling home fitness equipment, such as foldable adjustable weight benches and barbell racks.
2. In the Health / Medical industry, it is a well-known brand in the home fitness equipment segment, with competitors including Bowflex, NordicTrack, and PRx Performance.
3. The brand terms used on the official website are "Flybird Fitness" or "Flybird".