1. Its business mainly operates in multiple cities worldwide, such as Barcelona, Berlin, and Madrid, with a core focus on providing friendly and inclusive chain hotel accommodation for the LGBTQIA+ community. 2. In the travel/accommodation industry, it is a leader in a specialized niche market. Competitors include mainstream hotel groups such as MGM Resorts and Hyatt, as well as lifestyle brands such as The Standard and Kimpton. 3. The official website brand terms are "Axel Hotels" or "Axel".