1. The business mainly operates globally, focusing on selling automotive LED lights, off-road lights, jump starters, air pumps, and other auto accessories.
2. In the auto parts e-commerce space, it is a vertical brand e-commerce business, with competitors including Philips, Sylvania, and Auxbeam.
3. The brand terms used on the official website are "AUXITO" or "AUXITO Car LED Lights".