1. The business primarily operates in the United States, with online retail of a women's fashion brand, including dresses, tops, wedding guest outfits, and more.
2. In women's apparel e-commerce, it is positioned as a mid-to-high-end fashion brand, with competitors including Reformation, Revolve, and Lulus.
3. The brand terms on the official website are "ASTR the Label" or "ASTR".