1. The business mainly operates globally, with a core focus on skincare and beauty products that combine Korean herbal ingredients with modern technology.
2. In skincare and beauty, it belongs to the well-known K-beauty brand tier, with competitors including Dr.Jart+, Sulwhasoo, and Laneige.
3. The official website brand terms are "Erborian" or "佰草集(中国译名)".