1. The business mainly operates in the United States, focusing on designing and selling baby carriers, baby clothing, maternity products, and other mother-and-baby products.
2. It is a well-known brand in the mother-and-baby e-commerce sector, with competitors including Ergobaby, Tula, and LILLEbaby.
3. The brand keywords on the official website are "WildBird" and "wildbird.co".