1. The business mainly operates in the United States, with a core business of selling low-sugar, zero-calorie, vegan konjac jelly snacks, including versions for adults and children.
2. It is an emerging brand in the healthy snack segment, with competitors including other konjac jelly brands and healthy snack brands.
3. The brand terms used on the official website are "Tastelli" or "Tastelli Konjac Jelly".